Tuesday, October 15, 2019
Your Change Story Assignment Example | Topics and Well Written Essays - 250 words
Your Change Story - Assignment Example As a competitor, IBM marketed its products through the slogan ââ¬Å"Thinkâ⬠. To position themselves above IBM, Steve Jobs created the slogan ââ¬Å"Think Differentâ⬠and removed the word ââ¬Å"computerâ⬠from the company name. His vision in doing this was that it would remove the notion that Appleââ¬â¢s only specialty was computers, which brought in innovative products in other fields such as iPods, iPhones and iPads. The reason behind the success of such diversity was the creation of a new platform for mobile applications through the App store as well as music through iTunes. In particular, the iPad successfully captured the tablet market. This was a bold move away from traditions, where it would be expected that a company would identify a market segment and strive to meet that segmentââ¬â¢s needs. Instead, Apple sought to serve a wide range of consumers in an approach that can be perceived as ââ¬Å"something for everyoneâ⬠. They have high-end computers for serious business people, fancy mobile phones for the youth, iPods for portable music for teenagers and iPads for travelling business
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